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Web Analytics

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This is another tool in the hands of a website administrator to monitor the proper functioning of a site. This information helps us to know the strong and weak points of a site, that is, which areas get more traffic and which do not.

 

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This is another tool in the hands of a website administrator to monitor the proper functioning of a site. This information helps us to know the strong and weak points of a site, that is, which areas get more traffic and which do not. The generic meaning of web analytics is to study the impact of a website on its users.

It is especially useful to e-commerce companies to get certain tangible details about the working of the site. These include:

  • The number of people who visited the site
  • How many of them were first time visitors
  • Their reference to the site, e.g. followed a link or visited directly
  • Keywords they searched with
  • The time they stayed on a given page or the entire site
  • Links they clicked on

With such details in hand, web administrators can make changes to the website for a more user friendly experience.

Site administrators have a number of tools at their disposal to constantly track and monitor the performance of a website. These are especially useful for SEO professionals who can study the fluctuations in web traffic as indicators to chalk out strategies to increase rankings. We make use of these tools to track a site’s efficiency and how it is helping the owner to increase business. If necessary, it also enables us to make course corrections.

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