Email marketing is a tool used by many organisations to help create awareness of products and services offered by businesses. Email Analytics can be a powerful marketing tool to help track and monitor the performance of bulk emails and newsletters. Businesses can monitor and analyse email behaviour, providing greater insight as to how an email marketing campaign is performing, from how the recipients are interacting with each email, how many readers viewed the email, which pages or links were viewed. It is one of the best methodologies to help fine tune your email marketing tools and performance, and subsequently increase Return on Investment (ROI).
With Email Analytics, marketers gain a more thorough analysis of their campaign with respect to target and domain segments.
Tracking your email marketing tools is now easy! One Stop Media offers Email Analytics services to help track and improve effectiveness of your marketing campaign, generating better conversions and increasing ROI. Key features of Email Analytics include:
Receive data on different parameters such as open rates, delivery, conversion rates, click thru rates, bouncing mails and email forwards
Tracking campaign performance with useful graphs offering detailed insight into:
Segment your target audience and easily send emails to groups of people who –
Track downloads with Email Analytics and send email newsletters to subscribers who visited your order page or who have viewed and downloaded a specific webpage or product on your website
To learn more about Email Analytics and how it can improve effectiveness of your email marketing campaign, call One Stop Media at 1300 305 619 today.
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